An Introduction to Aldi Grocery Store

Have you wondered where your food came from? Do you see the rows and rows of canned carrots on the shelves and all of the different brands? It looks like you have ten different choices for canned carrots.
More often than not, the name brand and generic brand come from the exact same factory. Companies just slap a different label on both and charge higher for one. Why go name brand when you can get the exact same thing for $2 less?

Why shop at Aldi’s?
Well, welcome to Aldi’s. Most of the products here are JUST like their name brands. For example, all of their off-brand cereal tastes EXACTLY like the name brand. Of course, sometimes the name brand is completely different from the generic/Aldi’s brand. (For example, nothing matches Pillsbury crescent rolls)

Here are some things from Aldi’s that taste exactly like their “brand names.” I will include the original brand (i.e. Rice Krispies) name, but the Aldi’s brand is a different name (mostly with a similar picture). For example, Kelloggs Honey Smacks logo is a green frog scooping up cereal. Aldi’s brand is called “Honey Wheat Puffs” and has a green fish on the logo. Both boxes are red with honey smacks/wheat puffs on the front. More than likely, both are from the same place, too.
  • Any of the cereals – Rice Krispies, Frosted Flakes, Fruit Loops, etc.
  • Fruit
  • Milk
  • Cheese
  • Chips
  • Ramen noodles
  • Couscous (I love couscous)
  • Mac n’Cheese
  • Fruits
  • Vegetables
  • Flour, sugar, etc.
  • Eggs
  • Sour Cream
  • Non-food items, like trash bags


Some things that don’t taste the same as name brand (in our opinion)

  • Coffee Creamer
  • Yogurt
  • Frosting
  • Crescent rolls
What are your favorite Aldi foods?

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Samantha is an entrepreneur and a former homeschool student from Indiana, USA. When not blogging, Samantha can be found reading about WWII, trying to speak Hebrew, and wasting time on Pinterest. Her work can be found on Free Homeschool Deals, Unigo, True Aim Education, Encouraging Moms at Home, and more.


  1. My family’s favorite Aldi’s products are their Hummus and Pita chips 🙂 We LOVE them
    I did not care for their coffee creamer and their brand of “snickers” candy was not at all comparable to me 🙁 But really since I should not be eating candy lol it does not matter that much to me 🙂

  2. I love your blog, by the way. I want to add that we shop at Aldi regularly an have found that the pasta sauces are not the same. Especially the alfredo.

  3. I love this post and I loooove Aldi. Not only is it cheap it is super easy to get in and out quickly. My Aldi has 5 Aisles and since it is small I can get a whole weeks worth of groceries in 20 minutes, check out line included. I don’t know much about how brand names compare to off brand for most items, but Aldi produce is usually good and priced to move. I also like their mexican foods section, rice, beans, tortillas, “rotel” etc. Oh! and their block cheese selection is great too!

  4. I love Aldi! I make a point to try their brands and can’t say everything is as good as other name brand or even store brands, but Aldi doesn’t carry everything I need for the week, so whatever thing they sell that I don’t prefer, I pick it up at Walmart with the other items I need Aldi doesn’t have.
    I would say their ketchup is not my taste. Some of the frozen pizzas were questionable. But things like light whipped cream and ice cream are great and cost so much less!

  5. I love Aldi. One just opened in my town and it’s so great. I have a big family, and of course we work on a lower grocery budget and people do ask how we do it. When I explain how we let go of the “name brand” and save a ton of money, it’s like some people don’t want to do that. It’s so worth shopping at Aldi. The prices are incredible.

  6. I shop at Aldi as well. Can you believe i used to be a grocery snob!!! Now I can save 30% over the regular store without coupons. I will admit, I don’t get my bread from Aldi though. I’ve had one too many issues with expired bread. They do take products back – no questions asked if I have a problem.

  7. I used to shop at Aldi back in the early 90’s in Germany and I loved it. I was so happy when it came to Texas, I purchase quite a bit of our food there because it’s of good quality and it taste great. My husband won’t eat fish unless it is from Aldi. I told my University bound nephew about since his food budget was very tight and he too was VERY surprised by what he could purchase with his money!! During the holidays it’s my go to for all my baking supplied, when butter is selling for $3.49 a pound at regular grocery stores and only costs $1.39 at Aldi I stock up there!

  8. The reason Aldi snacks packaged in packaging that looks familiar taste exactly the same as the product the package mimics is because it IS the identical product. Aldi is owned by the same brothers who own Trader Joe’s, and the business model is similar. At Trader Joe’s, which you may or may not know, something like a bottle of Trader Joe’s Goddess dressing very well may be the exact same dressing that you get in an Annie’s Organics bottle. Same manufacturer, same dressing, same factory, same everything, but instead of getting poured into a TJ’s bottle, it goes into an Annie’s bottle for another two dollars. That is what Aldi does. Aldi Baumann’s mayonnaise IS Hellmann’s mayonnaise. The jar is clear with a yellow label and blue and white letters. That’s the Aldi code. When the packaging is almost exactly the same, the product IS the same. Go and look. Frank’s Hot Sauce, Duncan Hines cake mixes, Triscuits…all of them are exactly the same. That is the beauty of Aldi, in my opinion.

  9. I love Aldi! It’s such a great place to stock up on all the staples. We always eat so healthy after going to Aldi’s as I have a fridge full of cheap fruit & veggies!

  10. Loved it when we used to live near an Aldi – I think my favorite part was that there was just ONE size and ONE brand (the store brand) of everything so my kids could actually help me shop. If I try it in the “regular” grocery store where we shop now, it’s like “No, not that peanut butter. No, not the small one, the big one. No, that one’s too big. No, not the one with jelly mixed in, the other kind. I mean the one with the blue label, not the red!” In Aldi I could just say, “Grab a peanut butter, will you?”
    Also, I’m not sure this is the same for processed foods like cereal, but someone I knew once told me they worked in a potato factory and their job was separating the same potatoes into bags with different brand names (including store brand) on them.


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