After procrastinating it for months, I finally binge-studied for a week and passed the Principles of Marketing CLEP test! I scored a 63, with 50 being a passing score.
I bought the Petersons practice tests, but didn’t find much use for them. (I only ended up using one of them.)
What is CLEP?
CLEP is an easy way to earn college credit. The $85 test can help you test out of one class (3 credit hours), saving you hundreds or thousands of dollars! CLEP is also notably easier than AP courses, and the wording of CLEP isn’t meant to trick you.
Simply find out if your college accepts CLEP credit, and which courses they accept.
They have a bunch of courses available, mainly general education courses and business courses. Here’s a few of the courses they have available:
- American government
- US History I and 2
- Business law
- English literature
- Natural sciences
The score is on a scale from 20-80, and from there you receive a “raw score.” Most schools consider a 50 passing. I received a 63!
Preparing for the Marketing Test
I had a strong knowledge of marketing from some previous business courses and personal experience, but honestly the majority of the test was in that study guide. There really isn’t a need to go out and spend a ton of money on test prep supplies. I hard-core studied that file for a week, highlighting the most important information (especially if I didn’t know it) and reviewing from there.
The marketing test is known as one of the easier tests. The College Board had a breakdown of what the test would be on, with the majority being on Price, Product, Promotion, and Physical distribution. I spent the majority of my study time focusing on this. Free CLEP Prep a good breakdown of the test, and gives links to free online sites that have more information on each part that will be on the test.
A few study tips that I used:
Use the memory palace technique.
I used the “memory palace” technique for a lot of this test. I used it for memorizing the different “stages”; different stages of a purchase, life cycle of a product, etc. and other lists or traits.
The memory palace technique is a simple but brilliant concept and it is used by nearly all of the memory champions around the world. It’s fun, it’s quick, you review it once and you have the material down permanently. You can read more about the technique here.
Highlight the most important parts.
I only used one study guide for this test, these study notes. (This is an editable file.) (My apologies – I don’t know the original source for these notes)
Have a friend quiz you.
It makes learning a lot more fun. I personally didn’t use any flashcards, I just had him read the highlighted text (aka the important parts).